Site Selection and
Assessment
Before you start searching for a business space, MARAASM CAPITAL has to give you a clear picture of what you must have, what you would like to have, what you absolutely will not tolerate and how much you are able to pay. Developing that picture can be a time-consuming process that is both exciting and tedious, but it is essential you give it the attention it deserves.
Shopping Centers are distinctly different from downtown and local business strips. The Shopping Center building is pre-planned as a merchandising unit for interplay among tenants. Its site is deliberately selected by the developer for easy access to pull customers from a trade area. It has on-site parking as a common feature of the layout. The amount of parking space is directly related to the retail area. Customers like the shopping center's convenience. They drive in, park and walk to their destination in relative safety and speed. Some shopping centers provide weather protection, and most provide an atmosphere created for shopping comfort. For the customer, the shopping center has great appeal.
While many startup mistakes can be corrected later on, a poor choice of location is sometimes impossible to repair.
Market Research &
Analysis
MARAASM CAPITAL is ready to deliver a market research and a detail analysis of your center which will turn up a wealth of information that can illustrate great changes in the property between the time it was built and the present.
These changes can relate to physical aspect of the center’s location, market share and foot traffic, accessibility and geographical location importance, competition and proximity to other businesses and services, Ordinance and history of the site selected, as well as to demographic differences in the market and environments.
Conceptual
Branding & Marketing
In MARAASM CAPITAL The Marketing is both a strategy and a method for bringing a product or service to the attention of prospective customers. When an entire Shopping Mall is the “Product”, MARAASM CAPITAL will offer a variety of successful approaches in creating and preserving an appropriate image to your Shopping Mall to inform and attract much more consumers, to find out “Who your Shoppers are” and what are the objectives of your competitors. Providing an effective marketing plan is the foundation for the successful promotion of any Shopping Mall.
Business
Plan & Feasibility
If your company is considering developing a land for a shopping mall and needs to ascertain whether the project is viable, MARAASM CAPITAL can assist you with a property feasibility study. Property and development feasibility study analyses are common for companies to create prior to breaking ground on a construction project. The report will give needed insight to the principals who can then determine whether their project is even ‘feasible’ to continue. Before spending needed capital on a real estate project, also many companies will first need to define their business model which MARAASM CAPITAL will provide by putting all its expertise, as well as a business plan which is regarded as a road map of sorts.
For any business to succeed you must understand its market, numbers, and opportunities
Architectural
& Interior Design
MARAASM CAPITAL provides full design concept, construction and asset management solutions in an environment where people feel safe, secure and valued. Also, we provide Retail fit-out and refurbishment services for Retail and F&B businesses.
Providing a complete turnkey solution, we offer all aspects of retail fit-out from interior design to bespoke furniture & glazing.
Our designers will work with you to achieve the look you are seeking – from space planning to 3D visuals and we will help you realize your vision for your business premises. When you are fully contented with the design concept, budgets and timescales quoted, we will hand over the project to our experienced retail fit-out team to transform your vision into business premises.
- - Space Planning & Design
- - Ceilings & Partitioning
- - Electrical & Lighting
- - Plumbing & Heating
- - Air Conditioning
- - Flooring
- - Industrial Kitchen kit
- - Bespoke Carpentry & Furniture
- - Fixtures & Fittings
- - All associated trades
Category
& Brand Mix
Every Shopping Mall needs a balanced mix of Merchants that will directly respond to the needs of the market in terms of price, level of service offered and merchandise sold. The Mix will typically include varying percentages of Retail categories
- Successful Shopping Malls are built on a foundation of meaningful brand strategy.
- That strategy provides the framework for what your brands mean and how they should be organized. It is difficult for a company to be objective about themselves – tenure and passion have a tendency to cloud constructive decision-making.
- That is where MARAASM CAPITAL comes in. In our collaborative strategy process, we balance our brands assessment planning with creative thinking to optimize a clear roadmap for where you and the market require your Shopping Mall positioning to be in the future. But it does not end there – we also design effective brand strategy tools to help you stay on the path to success.
Legal
From a Legal perspective, a Lease Contract has the following main components:
What MARAASM CAPITAL does as major purpose of a legal lease contract, is to advise and allocate risk in advance among all the parties involved in the lease by convincing the Lessee to sign a suitable property lease contract in which should outline the responsibilities and obligations of both parties and provide solutions for typical operational issue to avoid any unforeseen legal conflicts.
Prospecting
& Leasing
Tenants prospecting should follow careful self-analysis of the Shopping Mall and its needs. These prospects are the potential tenants you define before planning to fill space that comes from vacancies, expirations or the recapturing of a retail unit.
Prospecting and canvassing techniques are MARAASM CAPITAL’S homework and legwork and we do use it when looking for appropriate tenants to fill vacancies or expect to have in your Shopping Mall due to our old and solid relations with retailers and retail groups.
Leasing is the Intermediate period that takes a retail development from a construction project to an operating retail entity.
“Leasing is an MARAASM CAPITAL Art and it is a Skill”
Leasing is one of the most important aspects in the overall success of any Shopping Mall. How space is leased, how space for each store is configured, and the deals that are made with each retailer to get them into the Mall and create a financial arrangement that works for tenant and landlord determine the success or lack of same for the property. MARAASM CAPITAL preserves an updated retail portfolio and detailed files for each and every location distinctly for Leasing and on all of their key leasing prospects.
The key to leasing is knowing what can make the deal happen and then knowing how to execute that deal. Creativity and Information are the hallmarks of Leasing.
HR Structure
& Recruitment
Tasks that were originally supposed to fall under the responsibility of the Human Resources department have become a part of many managers' job descriptions. The sharing and diffusion of these tasks throughout the organization has had an impact particularly on those that are not equipped with the skills or knowledge to deal with these issues.
The Human Resources Management workshop which is done by MARAASM CAPITAL will give managers the basic tools to handle numerous Human Resources situations such as interviewing, orientation, safety, discrimination, violence, discipline, and termination. This workshop will provide your participants those skills and assist them with certain Human Resources situations.
Recruitment
and Building team
We conduct search assignments aimed to assist our clients in securing the best talent possible. We align our client’s strategic goals by searching, recommending high-level shopping center and retail real estate professionals. we have successful placed senior professionals in a variety of international retail real estate projects. Equally, we offer training programs, organization structure analysis and detailed job descriptions for regional malls and mixed-use developments.
Management
& Operation
During the development of Shopping Malls, the Landlords or Owners have to plan on how to market the space and manage the building later on. Unlike shopping complexes or normal commercial buildings, a mall has to be managed 24/7. Typically, the Owners of Shopping Malls will be appointing MARAASM CAPITAL to carry out the tasks. The Management Team role is important in marketing the space or leasing a vacant space, also in searching for the right potential tenant to be part of the tenant mix of the Shopping Malls, as well for operating and maintaining the Shopping Mall. We are responsible for setting up the management systems, recruiting and training the management teams for the Shopping Mall on behalf of the owner.
The roles of the Shopping Mall management team include a detailed development decision-making, managerial creativity and the art of management. Management functions such as planning, organizing, staffing, directing and controlling are treated as basic guides to effective management. Shopping Mall Management Teams include the General Manager, Mall Manager, Marketing and Public Relations Manager, Human Resources and Administration Manager, Operation Manager including security, cleaning and maintenance team. Information Technology Manager, Event Manager, Tenancy Manager, Customer Service Manager and so on. Management team in Shopping Mall may vary from one Shopping Mall to another
Business
Development
How can your project be differentiated?
MARAASM CAPITAL aim is to find solutions which create value for each of our Shopping Malls partners. One of the first things we like to advise our customers whom might be interested in the Shopping Malls development business is to be well aware of the fact that destination shopping and value marts are popular trends in retail development today. The bright, white walled and tiled Shopping Malls interiors of years past are making way for a more textural and urbanized environment. The former is associated with highly corporatized urban environments, but retail consumers seek places and spaces that reflect a local flavor and develop and evolve over time.
We do not believe in simply building from the ground up. Rather, we endeavor to partner our clients through every stage of their Shopping Mall development.
Most important is the recognition that the traditional retail patterns are changing. Consumers are demanding a better shopping experience that offers entertainment and social activity as an integral component of any Shopping Malls.
Merchandise
Planning
Interpreting the Market Assessment Study, we provide “end to end” solutions with respect to the merchandising and leasing function including creation of a comprehensive merchandise mix, setting of sustainable revenue budgets, selection of prospective tenants, marketing the project to retailers and operators, conducting lease negotiations and preparing documentation.
Brand Sourcing
AND Franchising
We are connected with the world’s best brands and our team is well versed in managing international retailers’ introductions, connecting with investment partners and assisting in establish new brands crossing borders into new markets. Our highly experienced and specialized team have a strong track record in identifying retail brands, create investment vehicles for expanding brands, assist developers with international brands productions and facilitate brand franchising.