MARAASM CAPITAL

RETAIL DESIGN
& DEVELOPMENT CONSULTANCY

SHOPPING MALL
DESIGN, DEVELOPMENT
AND OPTIMISATION

Once the initial architectural design is completed, MARAASM CAPITAL applies commercial knowledge, experience and analysis that transforms your architectural and design plans into an efficient and profitable retail center.

It’s our job to take the architectural design and convert it into a plan that offers the best return on investment by delivering successful malls and retail centers. Through astute decision making, our experienced team can save clients millions of Riyals by eliminating obstacles and preventing uneconomical and excess costs. Most importantly, our careful planning of the retail space creates an optimum environment that promotes spending, customer loyalty and a rewarding relationship between retail tenants and customers.

We treat this element of our business as a form of retail science. Every factor is critical and subject to intense scrutiny in order to uncover barriers and expose excellent opportunities. Closely working with developers and architects, MARAASM CAPITAL keeps every element of planning closely linked with the project’s identity, with an aim to make each shopping center a desirable destination for retail tenants and their customers.

COMMERCIAL
VIABILITY AND
OPTIMISATION

The damage created by poor targeting can be irreversible, so MARAASM CAPITAL creates the right environment to fit the needs of the surrounding community. With our market research, we find the evidence to back our retail strategy and apply it to shopping mall design and development. Commercial optimization is critical in the success of your project.

COST EFFICIENCY
AND THE PREVENTION
OF LOSS

We pride ourselves on a proven ability to detect, assess and eliminate obstacles that could potentially cost our clients millions of Riyals. We understand the Qatari market, the management of facilities and the relationship between retail tenants. We can ascertain the possible risks, maintenance costs, security flaws, and impediments to foot traffic. Most importantly, we eliminate every obstacle to a customer’s enjoyment of their shopping experience.

BRAND POSITIONING
AND IDENTITY

For the team at MARAASM CAPITAL, a shopping center is much more than a collection of separate retail outlets. A mall is a cohesive shopping experience meticulously planned to promote spending and customer satisfaction. The customer journey is choreographed to ensure traffic flows, with particular attention to the retail mix. Every facet of our shopping mall design, development and optimisation strategy is designed to strengthen the mall’s identity.

COMMERCIAL
DESIGN
CONSIDERATIONS

  • Building layout and dimensions
  • Store sizes and dimensions
  • Store sub-division
  • Store concepts: open outlook, booths, kiosks, traditional
  • Market positioning
  • Anchor tenant locations and technical requirements
  • Store sightlines
  • Rental rates

RETAILER
TECHNICAL
CONSIDERATIONS

  • Core/ shell handover condition
  • Utility provision and specification
  • Floor loading
  • Fire & emergency
  • Storage
  • Service corridors & elevators
  • Access
  • Maintenance and repairs