CREATIVE RETAIL
MARKETING
While other real estate providers limit their services to leasing and management, MARAASM CAPITAL provides additional mall marketing services that make our company the premier mall operator in GCC and the Region. We take an ongoing role in the overall success of the mall by actively developing brand awareness for your shopping mall and retail clients. We drive traffic to your shopping center with social media exposure, themes, events, mall-wide promotions and MARAASM CAPITAL extensive marketing channels and network.
It’s our aim to make your mall a household name, creating a brand associated with excellent quality, reliability and an enjoyable shopping experience that brings customers back, time and time again. We rally your tenants to participate in combined promotions and events that bring customers to the mall, so every outlet can prosper. MARAASM CAPITAL creates the initiatives, strategies and budgets to drive sustained growth in an increasingly competitive market.
Our marketing team is constantly searching for innovative user experience initiatives, the most effective loyalty programs, and campaigns to build digital audiences that are regularly engaged with your brand.
MARKETING
STRATEGY AND
COORDINATION
Using all available mediums including on-site lightboxes, billboards, print material, media and digital channels, MARAASM marketing team increases traffic and brand awareness. We coordinate tenants to participate in combined promotions, loyalty programs and events. Our multi-channel strategies are designed to reach and engage customers, particularly the growing digital audience. Our team creates original concepts, documents strategies and presents actionable plans that demonstrate benefits to retailers, ensuring site-wide participation to ensure success.
MARKETING
COLLATERAL
With a strong internal team and partners, MARAASM can coordinate all elements of a successful campaign, including concept and design, web development and digital advertising. Our forward-thinking marketing practices include rapidly growing channels like SEO and Google Ads without sacrificing attention to proven methods like public relations, print advertising and billboards. In the modern retail market, you must reach your customers where they are active whether it’s on the street or on Facebook. Our creativity, knowledge of the market and modern practices ensure your brand, and the brands of your tenants, enjoy excellent visibility.
MARAASM CAPITAL
Creating Retail
Destinations
Our experience designing mixed use retail-led urban regeneration developments, retail destinations are a place for the community to come together. Customer experience is the key to ensuring people stay longer and return time after time.
A major part of the shopping experience is easy access. This relates to the amount of traffic, ease of car parking, ease of getting in and out, public transport options and the ‘feel’ of the space. Our traffic and transport services help to make schemes accessible to the communities they serve, as well as support planning approvals. We also provide infrastructure design to support efficient car parking, freight and service yard logistics and local road improvements, coupled with the utilities services necessary to support our client’s retail scheme.
Adding Value to the Bottom Line, Our long experience in retail gives us unique and in-depth understanding of the intricate nature of each project. Whether a project includes an individual store or a new shopping mall, the refurbishment of a supermarket chain or an entire retail-led urban regeneration scheme, we help our clients to satisfy their customers and add value to their bottom line