TIMELINE
Work out a reasonable timeframe within which you are going to prepare, market and sell your property. Rushing through a sale usually means not finding a buyer willing to pay the price you want.
YOUR AGENT
As a seller, getting a trustworthy, experienced and licensed agency is paramount so be sure to get referrals or do a thorough background check on the person you will choose to represent you in your property dealings. Work collaboratively with your agent so he will devote the time and energy needed to engineer the best outcome for you, his client.
STAGING
Your agent’s responsibility would be to make sure your property (inside and out) is ready for viewings, free from dirt, dust or clutter, highly marketable and presentable enough to attract quality enquiries.
COMPETITION
Do a real estate reality check and familiarize yourself with the competition. Be aware that buyers that see your home will see those homes, too – make sure the real-time comparison will come out in your property’s favor by ensuring the condition of your property is up to par.
PRICING
Study the market and familiarize yourself with the pricing history and performance of similar properties in your area. Doing so will help you price your property realistically so it is likely to compete well in the market and attract quality leads.
DEMARCATION
Know exactly where your property begins and ends so there is no ambiguity in the measurements and the surveyor’s report.
MARKETING
Having a perfectly staged property does not necessarily mean inquiries will be coming in fast if you fail to take advantage of a variety of marketing routes available online, in print, etc. Let your property stand out from the rest with good photos highlighting the strengths of your property, and excellent copy that reinforces the images and incites prospective buyers to make that call.
ACCESSIBILITY
Your agent should be flexible enough to take care of viewings with prospects at scheduled times to help speed up the selling process.
PAPERWORK
For your part, get all necessary documentation work accomplished so that once a desirable buyer comes to you with an acceptable price, transferring ownership will be easily facilitated. It is also highly advisable to do the necessary checks and request proofs of financial capability on the part of the buyer. Your agent’s job, then, is to get “the buyer to put his money where his mouth is.”
MORTGAGE MATTERS
If the property you are selling is still on a mortgage, ask for a liability letter which will be presented to the buyer’s bank who can then clear it off so you get your clearance from your bank, so the property transfer proceeds worry-free – something that any property buyer or seller wants.